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💖 Simone Biles: Finding Love & Joy In Performing Again
A Billion-Dollar Moment for Sports NFTs

TODAY on SportTechie Live: Join us today at 12:30 p.m. ET for an interactive conversation with sports tech entrepreneurs, as they discuss the challenges they’ve overcome, how they're growing their businesses, and their plans for changing the industry. Register for today’s episode>> Fantasy soccer NFT company Sorare has raised a $680 million Series B funding round that values the Paris-based startup at $4.3 billion. With the new funding, Sorare will pursue partnerships with the Top-20 global soccer leagues, expand its NFT-based fantasy platform into other sports and open its first U.S. office in New York.
Japanese investment firm SoftBank led the round alongside contributions from Atomico, Bessemer Venture Partners, D1 Capital Partners, Institutional Venture Partners, Eurazeo and LionTree.
Sorare’s Ethereum blockchain-backed platform lets users buy, sell and trade digital cards of soccer players, while utilizing their cards to build fantasy lineups that compete against other users. More than $150 million worth of cards have been traded on Sorare since January through its 600,000 registered users.
More than 180 soccer organizations have licensing deals with Sorare, including top teams such as Real Madrid, Liverpool, and Juventus F.C., as well as leagues and unions such as the MLSPA, Dutch Eredivisie, Japan’s J-League and the national soccer governing bodies in France and Germany.
“We believe this is a huge opportunity to create the next sports entertainment giant, bringing Sorare to more [soccer] fans and organizations and to introduce the same proven model to other sports and sports fans worldwide,” Nicolas Julia, CEO and co-founder of Sorare, said in a statement.
Sorare is not the first European digital collectibles company to raise funds this year while expanding into U.S. sports. In March, Malta-based Chiliz raised $50 million to produce its Socios fan tokens for U.S. teams and leagues after initially creating branded tokens for Europe’s top soccer teams. Dapper Labs Raises $250 Million, Strikes NFT Partnership With Spain’s LaLiga Dapper Labs, the creators of NBA Top Shot, announced a $250 million fundraising round as well as a partnership with La Liga to launch a new NFT marketplace for the Spanish soccer league.
Similar to Top Shot, Dapper’s La Liga NFTs will consist of video highlights representing in-game moments from players and clubs. The new marketplace will be built over Dapper’s Flow blockchain and include highlights that span the past 10 La Liga seasons. Expected to launch in June of 2022, the aim of the deal is to help Spanish soccer expand its popularity among international fans.
Dapper’s funding round was led by Coatue with participation from venture capital firm Bond and existing investors a16z, GV and Version One Venture. The company previously raised $305 million in March with investments from stars such as Michael Jordan and Kevin Durant. Last month, Dapper added WNBA player highlights to its NBA Top Shot platform.
Between funding rounds from Dapper Labs and Sorare, a combined $930 million has been invested into the sports NFT space this week. The massive capital commitment comes a week after New York Mets owner Steve Cohen led a $50 million investment into Recur, a company making NFTs for college athletics.
Roham Gharegozlo, the CEO Dapper Labs, will speak during Day 1 of SportTechie’s upcoming Sports Capital Symposium on Sept. 29. Register now for the second annual Sports Capital Symposium conference! This year’s event will feature a theme dedicated to Investing in Women + Sports and will focus on:
Sports Injuries Can Possibly Be Predicted and Avoided Through DNA Testing ![]() Concussions, ACL tears and Achilles ruptures are all debilitating injuries that can derail athletic careers. Stress fractures and plantar fasciitis can linger and recur. These ailments often seem like bad luck, suffered by happenstance, but what if new research suggests that some athletes were born more susceptible to these injuries—and that maybe they can be prevented?
The Palo Alto-based startup AxGen, led by a respected former Stanford University geneticist, is pioneering peer-reviewed DNA tests that indicate key genomic markers of specific injury risk. AxGen, named as shorthand for “actionable genetics,” offers tests for 13 sports injuries and counting, as well as 15 biomarkers that can prompt users to take action through preventative exercises or nutrition.
“It’s scientifically rigorous, and it addresses the idea that all athletes are not created equal, and some of them are going to be at more risk for a knee injury at birth and more at risk for shoulder injury,” says Stuart Kim, a co-founder and the CEO of AxGen. “We could know that, and we could alert an educated team.”
Riot Games Enters Mobile Esports With League of Legends Tournament Planned for Singapore League of Legends developer Riot Games will host the Wild Rift Horizon Cup in Singapore on Nov. 13, their first time organizing a mobile esports tournament. The event will be held through Nov. 21 at the Suntec Singapore Convention and Exhibition Centre.
Earlier this year, Riot Games established eight regional leagues world-wide for Wild Rift, a mobile version of its League of Legends PC game that has emerged as the world’s most-popular esport competition. The Wild Rift Horizon Cup will feature the top 10 teams that pass their region’s qualifier competition.
“The Wild Rift Horizon Cup is the first of many steps we will take to show how committed we are to our mobile fans around the world,'' Leo Faria, Global Head of Wild Rift Esports, said in a statement. "We are excited to share more of what we’ve been preparing for the future of the sport later this year.”
Riot Games is owned by Chinese gaming conglomerate Tencent. WildRift’s mobile multiplayer gameplay has 10 players compete at a time, five on each team. Dodgers Install WaitTime Computer Vision to Monitor Fan Movement The Los Angeles Dodgers have begun using WaitTime, an artificial intelligence software company, to better understand crowd dynamics and concourse congestion. Of particular interest is the flow of fans, as well as the attraction of new ballpark features after the franchise completed a significant renovation of Dodger Stadium in June -- particularly of the centerfield plaza that architect Janet Marie Smith calls the “front door” of the ballpark.
WaitTime uses the Cisco Meraki network with machine vision cameras, Intel Xeon Scalable processors and its own patented A.I. algorithms to assess and analyze crowd location and elements of the fan experience. The Dodgers can combine this information with its own datasets to make objective determinations about which activations are working or not.
“We’re using this information to understand the impact of various points of interest, and this information will allow us to not only think about long-term revenue strategies but also understand how to better engage with fans and what is most impactful to them,” Ralph Esquibel, the Dodgers’ VP of information technology, said in a statement. A message from Oracle New research from Oracle shows that U.S. consumers are eager to return to stadiums—provided that certain changes are implemented.
Fans increasingly expect teams to provide an integrated 360° experience that makes it easy to enjoy game day their way—and they’re willing to pay extra for it. J.J. Redick Announces Retirement On His Own Podcast, Plans To Take GMAT J.J. Redick, a laser-eye shooting guard for 15 NBA seasons – not to mention the league’s podcast pioneer – announced his retirement Tuesday on (no surprise) his own show, “The Old Man and the Three.’’
“I would like to describe last season as a seven-month exercise in coming face-to-face with my own athletic mortality,’’ said Redick, the 2005 National Player of the Year at Duke. “And it was scary and confusing.
“I have some clarity now. And I know it’s time. It’s time for me to be a dad. It’s time for me to reflect, to pause, and it’s time for me to get ready for the next phase of my life.”
Redick, who is married with two young sons, was the first NBA player to produce and partake in an in-season podcast – only on non-gamedays, though – and, at various times during his career, has shown interest in sports technology and business.
“No. 1, I am signed up to take the GMAT later this year,’’ he said Tuesday.
Redick has previously delivered speeches to Stanford Business School classes and has invested, along with the Phoenix Suns’ Chris Paul, in the shot-tracking startup RSPCT, which attaches sensors to a backboard, along with high-res cameras, to evaluate a player’s shooting patterns and release.
He said Tuesday he will, at some point, undergo Achilles-related foot surgery before deciding on his next career move. His podcast, however, will carry on.
“So much of our stimuli is physical,’’ Redick said on Tuesday’s podcast, “[But]….I always talk about this: the best NBA players are also the smartest NBA players. So much of this next part of my life is where I can find intellectual stimulus….That’s exciting.’’ Join us today, September 22 at 12:30 p.m. ET for an interactive conversation with sports tech entrepreneurs about the challenges they've overcome, how they're growing their businesses, and their plans for changing the industry. Must-Reads
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