SBJ Unpacks: The story behind Derek Jeter landing at Fox

Tonight in Unpacks: This weekend, Derek Jeter will make his analyst debut for Fox’s MLB pregame show. TV wasn’t always in the cards for the Hall of Famer, as SBJ’s John Ourand details in the story behind how Fox coaxed the former Yankee captain into the studio.   You’re reading the Lite version of SBJ Unpacks. Subscribe to SBJ All Access for the full version of this newsletter, plus daily email alerts, executive transactions, virtual SBJ Event access and dozens of other subscriber-only benefits. Here are the stories you’re missing in tonight’s full newsletter: MLB uni roundup: Cubs’ London patch; Pirates’ City Connect Delaware North handling F&B for MLB London Series UFC, ESPN to start renewal discussions soon Executive search business evolving alongside industry Top NBA prospects turning to Peak Performance Project Op-ed: Why 2023 should NOT be the year of women’s sports ESPN's two-pronged approach to the NBA Draft broadcast In this morning's Buzzcast, SBJ’s David Albright fills in for Abe Madkour with: ESPN’s strategy behind two feeds covering the NBA Draft Senate subcommittee setting July 11 for PGA Tour-PIF hearing Rose Zhang ready for her first LPGA Tour major Laura Gentile leaving ESPN after 20 years ESPN’s Burke Magnus revealing his executive team CFP Executive Director Bill Hancock retiring 'We have to make this happen': How Fox landed Derek Jeter Derek Jeter always knew that a post-playing career on television was an option. It’s just that he never gave the idea much thought. It wasn’t until last fall -- Nov. 1, 2022, to be exact -- when the Hall of Fame shortstop really warmed to the idea. That was when he appeared on Fox’s pregame show before Game 3 of the World Series, as part of a sponsorship deal with Capital One. His appearance alongside Alex Rodriguez and David Ortiz lasted only around seven minutes. But his performance, combining analysis with humor, convinced both Jeter and Fox executives to pursue a deal. That deal officially starts this weekend when Jeter debuts as an analyst on Fox’s pregame show for the two-game 2023 MLB London Series between the Cardinals and Cubs. In this week’s magazine, SBJ’s John Ourand details how Jeter’s move to Fox’s studio morphed from a one-off and into his latest post-retirement engagement. Enjoying This Newsletter?  SBJ offers several must-read newsletters covering Betting, College Sports, Esports, Football, Marketing and Media. To stay in the know, read SBJ's newsletters.   Something in Sports Catch Your Eye? Tell Me About It Manage Your SBJ Preferences Go To Account Be Where the Sports Industry is Every Day No longer wish to receive this email? Manage Your Account. This email was sent by: Sports Business Journal/Sports Business Daily 120 W. Morehead St., Charlotte, NC, 28202, USA

🏎️ Berry Discusses Career Path, New Role And More

Josh Berry discusses his lengthy path to the Cup Series, where he will drive in 2024.

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CHARLOTTE, N.C. — Stewart-Haas Racing formally announced Josh Berry as the driver of its No. 4 car starting in 2024 as Kevin Harvick will retire at the end of the of 2023 season. Berry sat down with FOX Sports after the announcement Wednesday to discuss his unique path to a Cup ride as he made his first Xfinity start nine years ago for JR Motorsports. Here is the conversation, with some editing for clarity and space: Your day started off at JR Motorsports and you addressed the organization there and then you go to be introduced at your future home, Stewart-Haas Racing, where you will drive the No. 4 car starting in 2024. What's the emotion of today been like? It's been just an amazing day. So exciting. It's been I feel like a little bit long time coming just waiting for this day to come. It started off a little emotional going to JR Motorsports and talking with Dale [Earnhardt Jr.] and Kelly [Earnhardt Miller] and L.W. [Miller] and everybody at the company and after a lot of great memories, I'd be moving on to the Cup Series. I'm definitely excited about 2024 and to have the opportunity in front of me to join Stewart-Haas Racing and drive the 4 car, it's a best-case scenario for a guy like me. I don't think anybody was surprised at either place about the news. But was there anything unexpected from an emotional sense For the rest of the story, click here. Thinking Out Loud Some fans aren't thrilled with a Sunday night event but for the Nashville race as well as the Atlanta race next month, racing at night is likely a good thing for the fans in attendance and the drivers themselves. The Next Gen car generates more heat than the previous car so the drivers will appreciate the cooler temperatures. The fans, too, likely will be more comfortable. But will those advantages racing on Sunday night outweigh the disadvantage of fans both at the track and watching at home potentially having to go to work in the morning? That's something NASCAR will have to monitor. But it certainly is worth a try. Reader Mailbag   Have a question? Respond to this Twitter post with your question: https://twitter.com/NASCARONFOX/status/1564967405448822787  Here are this week’s questions and answers: Does anyone know if Busch is going to stay and support Josh? - Otis   Trackhouse Racing and Ross Chastain remain the favorite to land the Busch Light (or some brand of Anheuser-Busch) sponsorship. There is a natural connection with Trackhouse being an entertainment brand (and co-owned by Pitbull). They Said It "Josh is somebody that we feel like we can turn into a champion." — Tony Stewart on Stewart-Haas Racing signing Josh Berry to drive the No. 4 car in 2024. For the latest news and updates, click here. Follow NASCAR on FOX Download FOX Sports App: Also available on these devices: Trademark & Copyright Notice: ™ and © 2023 Fox Media LLC and FOX Sports Interactive Media, LLC. All rights reserved. Do you have a question? Click here to visit our Help Center. Please do not reply to this message. If you do not wish to receive emails like this in the future, please unsubscribe. FOX Sports respects your privacy. Click here to view our Privacy Policy. Fox.com Business & Legal Affairs - Manager Digital Media P.O. Box 900 Beverly Hills, California 90213-0900